Tuesday, August 20, 2013

Mattel has lost the Adult Collector's interest for DC

The title says it all.

Whether it was poor choices in DC Universe Classics or in Club infinite Earths, Mattel is about to lose the support of the adult collector.  Both Hasbro and Mattel undervalue us.  What do you think is Neca's market?

Anyhow, here is their post about DC not making it.  Sad to see it go, but Kamandi and Cyclotron were crappy choices for a retail line.

"Club Infinite Earths & Ecto-1 Pre-Order

Every super hero knows you can’t win ‘em all and we’re sorry to say we did not reach our goal for the DCU 2014 Club Infinite Earths subscription. We also did not reach our goal for the Ecto-1 pre-order. We’d like to say a HUGE thank you to all the fans for waging such a good, strong fight. It will take us a while to figure out where we can go from here. It may be possible to release a fewDCU figures quarterly, or to release 12 figures at higher non-subscription prices. Or, we may have to say a final goodbye to this line at the end of this year. Without the sub, we just don’t know what’s possible at this point. Over the next few months we’ll be meeting internally and with all of our partners at Warner Bros., DC Comics, and Sony, and we’ll let you know as soon as we can what our options are.
A special note to all the fans: We know that some of you had to make a difficult choice about which subscription you could sign up for. Since we now know that the 2014 MOTUC sub is moving forward, we plan to reopen the Club Eternia® subscription for a short time soon to give anyone who wants another chance to subscribe. Click here to register and get a special email reminder about this. Or, join me on FacebookTwitter and in our Fan Forums for updates and reminders there, too.

1 comment:

  1. I don't think either undervalue adult collectors. We overvalue ourselves. Even if DCIE had went through it would mean nothing more to Mattel than PR. One day of Hot Wheels sales or Monster High sales would eclipse it and with far less headache for them.

    Hasbro seems to take fan comments to heart on a regular basis and if anything adult collectors have killed their lines. Look at the GI Joe pegs, its all the less popular characters on the shelves. The second a popular or really cool Joe hits stores we scoop them all up and kids have hardly a chance to get them. How are kids supposed to get into Star Wars or GI Joe if they can never get anything cool? That's why those lines are slowly dying.