Wednesday, November 23, 2011

The Power and the Honor Foundation Catalog Volume One

He-Man is really the first toy line I can remember collecting from when it very started. I had a He-Man lunchbox, and I would curse the bus driver on the way home from school if she was driving too slowly. I had to be home by 4:30 so I could switch the dial to 12 and flip the cable box to B so I could catch the latest He-Man cartoon. Yes, I was around before all TVs had a remote control.

The subtitle of this book is “The Art of Masters of the Universe Toy Design”, and that’s just what the book delivers. 160 pages of in-depth product design info, all accompanied with great artwork of the original designs, behind the scenes documents and some amazing photos of prototypes. The best part, all of the artwork and documents were obtained directly from people who worked for Mattel, so it’s all legit.

The book has clearly been put together with lots of TLC by someone who actually cares about the Masters of the Universe and wants to do it right, not someone out to make a quick buck. It’s a beautiful piece, and provides some great insight into the process of toy design. To learn more about the Power and the Honor Foundation or to order a copy of this amazing book, visit You won’t be sorry you did.

If you want to read more, I recommend also picking up a copy of Mastering the Universe by Roger Sweet. It’s an interesting look behind the scenes at the rise and fall of He-Man in the 80s.